www, or a port in their address, count as one site. Ownership follows your confirmed domains and the competitors you track today. It also counts a discovered competitor’s site as competitor-owned when at least three answers in the selected period name that brand. Discovery includes every weekly report in the period and excludes channel platforms. This ownership stays the same when you filter citations by engine or prompt. Your own domains take precedence; other source types follow each scan’s recorded classification.
Filters
The filter bar carries the same filters as the other pages: Period, Engine, Type, Intent and Topic, and Segment when you have more than one. Sources adds four of its own:- Owner: Third-party, Competitor or Yours.
- Source type: the kind of site, such as review platforms, press and media or Software vendors. Independent sites holds the sites Heralded could not place in another type. Your site and your competitors’ sites are Corporate.
- Names you: Yes or No. Your own sites are left out of both.
- Prompt: one of your tracked prompts.
Cards
- Citations counts citations in the period.
- Sites cited counts the sites cited.
- Your pages is your own pages’ share of all citations. It appears once AI cites one of them, and shows a share under one percent as under 1%.
- Competitors’ pages is your competitors’ pages’ share of all citations. A rise shows in red.
Citation mix
One bar shows where the citations go, by kind of source. Each citation uses the source type recorded in its report, so a site can contribute to more than one segment across reports. Your site and your competitors’ sites each have their own segment, and the legend gives each share.Worth pursuing
Above Sites, Worth pursuing shows up to three sites you can pitch, under the line Busy sites AI cites that don’t mention you yet. They are ranked by the search demand of the prompts citing each site, weighted by the site’s authority, among sites that don’t name you. Open a card’s title for the site’s pane. Start files a pitch if needed, then asks you to confirm before the Publicist drafts an email for your review. Not now dismisses the pitch, filing it first if needed, so you can restore it from Actions → Dismissed. All opens the table with Owner set to Third-party and Names you set to No, in Heralded’s order. The cards hide when no actionable sites remain and on Pages.Sites and Pages
The table has two tabs. Search sources narrows the rows in either tab, and it pages ten rows at a time. Sites lists each cited site with its source type, and marks your competitors’ sites and your own. You says whether the site names you. Citations gives the count and its share of all citations. Cited in is the share of answers that cite the site. Trend shows an arrow and the change in citations per report when the move against the baseline is real, judged by the paired test over every answer by prompt and engine. Otherwise it reads Steady, and it is empty when the period has no comparable baseline. The table starts in Heralded’s order: the sites worth pursuing first. Click a column head to sort by it, again to reverse, and a third time to return to Heralded’s order. Back to Heralded’s order also resets the sort. Opening a site opens its pane. Pages lists each cited page with its site and content type. Topic names the topic the page is cited for and your status on that topic from Content. On a competitor’s page, the topic opens that topic on Content. Citations and Prompts count the page’s citations and the prompts whose answers cite it. Your own page opens its page pane. A competitor’s page opens its pane from Competitors. A page on an independent site opens its own cited-page pane.A source’s pane
A site’s pane shows its source type and owner below the read-only scope in the header. The link beside the title opens the site in a new tab. The pane follows the period, engine, type, intent, topic, segment and prompt filters, and the Content topic when opened from that topic’s sources. Owner, source type and names-you narrow the page’s list and do not change the pane. Add an action is the primary action at the bottom-right. Mute this source and the partner controls are in the ⋯ menu at the bottom-left. Removing a partner mark asks you to confirm first. On a muted source, Unmute this source is the primary action. A message confirms the change or explains a failure. Muting and partner changes offer Undo. The close control is at the top-right, and the header stays visible as you scroll.- Citations, Cited in and Names you sum the site up. Cited in reads like “17% of answers”.
- A bar chart gives its citations by weekly report.
- Names most ranks your brand and tracked competitors by how many of the site’s cited pages name them. Each row shows the page count and share of pages Heralded read on the site. It lists the top five, plus your brand even at zero, marked You. Opening a competitor’s row opens its pane, with a back control to return. If no page was read, it says “Heralded hasn’t read a page on this site yet.”
- Pages lists its five most cited pages. Each opens that page’s pane. All cited pages from the site opens the Pages tab narrowed to that site, until you clear it.
- Prompts lists the prompts whose answers cite it most. Each opens the prompt’s pane.
- Engines gives one card per engine that cites it, with the share of that engine’s answers that cite it.
- Actions lists the outreach and correction work tied to the site. If you can start work, Add an action files a pitch for an independent site that has none. Mark as partner records that its company is your partner, and when Heralded suggests one you can Confirm partner or answer Not a partner. Mute this source stops suggestions and news about the site. Its citations still count, and you can unmute it.
- The closing link opens the answers that cite the site under the same filters.
An independent page’s pane
The same cited-page pane opens from the Pages tab or a source’s pane. The link beside its title opens the original page in a new tab. The pane shows that page’s citations, citing prompts, citing answers and whether it names you. About follows these figures when Heralded has the page’s description. It comes from the description the page supplies, captured when Heralded reads it. A bar chart gives its citations by weekly report. Names follows the trend. It lists only your brand and tracked competitors, with your brand first when named and marked You. Recommends appears beside a brand the page recommends. Opening a competitor’s row opens its pane, with a back control to return. If Heralded couldn’t read the page, it says “Heralded couldn’t read this page.” and omits About. A read page naming none of these brands says “This page names neither you nor a competitor you track.” Prompts lists the prompts whose answers cite the page, ten at a time, and each opens its prompt pane. Engines shows each citing engine’s citation count. The closing link opens the answers citing that page. The pane follows the period, engine, type, intent, topic, segment and prompt filters it was opened under. Owner, source type and names-you only narrow the Sources list. When you open it inside a source’s pane, the back button returns to that source.How citations are counted
The period counts the last report, the last four reports, the last twelve reports or all of them. Each weekly report contributes citations from its own answers and from the daily updates it pooled, so a page cited only in daily updates counts in the weekly report that pools them. A failed week can fold into the next report, so four reports can cover more than four calendar weeks. The baseline holds as many earlier reports as the period, with at least four when four exist. Reports across a change of engines, market or scoring are not pooled. For the same period and filters, the answer lists on Sources, Prompts and Competitors contain the same answers. Citations of prompts you still track are retained. If you stop tracking a prompt and its retention expires, its citations are removed, so a past period’s count can drop. Daily updates and weekly reports read newly cited pages the same way. Heralded reuses page text for your brand for seven days, then fetches it again when an answer next cites it. If you edit your brand profile or tracked competitors, Heralded rechecks that text against your current settings. The read records the page’s facts and source type. If Heralded has no page verdict, it uses the answer’s attribution when available, then whether the page is on one of your own domains. A report without complete citation evidence contributes no measured citation counts. If some reports have evidence, the counts cover those reports and the read tells you how many lack evidence. If none have evidence, the cards are blank. Trends leave those reports blank and comparisons require evidence on both periods. Outreach suggestions keep their existing work until citation evidence is complete. The API exposescitation_evidence as complete, partial or unavailable, with unavailable_scans for the selected period. Overview exposes these as source_citation_evidence and source_unavailable_scans. A site or cited-page pane returns HTTP 503 when missing evidence prevents it from finding the requested source or page.
Answers citing you and sources mentioning you
Two figures count what the engines cite about you, and no cited page counts in both:- Answers citing you is the share of answers that cite at least one page on your own site.
- Sources mentioning you is the share of pages on other sites, cited in the answers and read by Heralded, whose text names you. Competitors’ pages count. A page cited several times, or under different tracking parameters, counts once. A page Heralded couldn’t read or didn’t check is left out, not counted as leaving you out.